More so than any other music since the blues, hip-hop is all
about stories. And its stories are both criminal minded and grand,
making them enthralling and unbelievable, but also making them
only as interesting and convincing as the teller. That's why,
despite being blackballed by the industry, without a major-label
recording contract, heads still gravitated to Jamaica, Queens'
realest son, 50 Cent, like the planets to the sun. 50 Cent, born
Curtis Jackson 26 years ago, is the real deal, the genuine article.
He's a man of the streets, intimately familiar with its codes
and its violence, but still, 50, an incredibly intelligent and
deliberate man, holds himself with a regal air as if above the
pettiness which surrounds him. Couple his true-life hardship with
his knack for addictive, syrupy hooks, it's clear that 50 has
exactly what it takes to ride down the road to riches and diamond
rings. 50 is real, so he does real things.
Born into a notorious Queens drug dynasty during the late '70s,
50 Cent lost those closest to him at an early age. Raised without
a father, 50's mother, whose name carried weight in the street
(hint, hint, dummies), was found dead under mysterious circumstances
before he could hit his teens. The orphaned youth was taken in
by his grandparents, who provided for 50. But his desire for things
would drive him to the block. Which in his case was the infamous
New York Avenue, now known as Guy R. Brewer Blvd. There, 50 stepped
up to get his rep up, amassing a small fortune and a lengthy rap
sheet. But the birth of his son put things in perspective for
the post adolescent, and 50 began to pursue rap seriously. He
signed with JMJ, the label of Run DMC DJ Jam Master Jay and began
learning his trade. JMJ would teach the young buck to count bars
and structure songs. Unfortunately, caught up in industry limbo,
there wasn't much JMJ could do for 50.
The platinum hitmakers Trackmasters took notice of 50 and signed
him to Columbia Records in 1999. They shipped 50 to Upstate NY
where they locked him up in the studio for 2 1/2 weeks. He turned
out 36 songs in this short period, which resulted in "Power
Of The Dollar," an unreleased masterpiece that Blaze
Magazine judged a classic. 50's stick up kid anthem "How
to Rob" blew through the roof and playfully painted him as
a deliriously hungry up-and-comer daydreaming of robbing famous
rappers. But 50 and the fans were the only ones laughing. Unable
to take a joke,
Jay-Z , Big Pun, Sticky Fingaz, and Ghostface Killah all replied to
the song. "It wasn't personal. It was comedy based on truth,
which made it so funny," says 50 Cent.
In April of '00, 50 was shot 9 times, including a .9mm bullet
to the face, in front of his grandmothers house in Queens. He
spent the next few months in recovery while Columbia Records dropped
him from the label. 50 didn't fold, he flew. Right into the zone.
He banged out track after track, despite no income or backing,
with his new business partner and friend Sha Money XL. The two
recorded over 30 songs, strictly for mix-tapes, with the sole
purpose of building a buzz. 50's street value rose and by the
end of the spring of '01 he'd released the new material independently
on the makeshift LP, "Guess
Who's Back?". Beginning to attract interest, and now
backed by his crew, G-Unit, 50 stayed on his grind and made more
songs. But it was different this time. Rather than create new
songs as they had before, 50 decided to showcase his hit-making
ability by retouching first-class beats which had already been
used. They released the red, white and blue bootleg, "50
Cent Is the Future," revisiting material by
Jay-Z and even Rapheal Saadiq.
That's when the unbelievable happened, and hip-hop history was
written. The energetic CD caught the ear of supa MC
Eminem, and within a week Em was on the radio saying, '50 Cent is my
favorite rapper right now.' Em looked to mentor Dr. Dre to confirm
his belief in the young hitmaker, and the good doctor co-signed.
Floored by the appreciation of the greats, 50 didn't hesitate
in signing with the dream team. In the wake of his acquisition,
50 Cent has become the most sought after newcomer in almost a
decade. Not since the summer of '94, when radio would play absolutely
anything Notorious B.I.G. related, has hip-hop seen buzz like
this.
Ever the clever businessman, 50 didn't let the opportunity escape
him and quickly released another bootleg of borrowed beats, "No
Mercy, No Fear." The CD featured only one new track,
"Wanksta," which was certainly not intended for radio,
but the streets couldn't wait for the official single and within
weeks "Wanksta" became New York's most requested record.
Thankfully, the stellar cut has found a home on the multi-platinum
soundtrack to Eminem's smash movie, "8 Mile." With several
huge hits already under his belt, 50 Cent is poised to be the
artist to beat next year. He's coming with over ten incredible
tracks stashed from last spring and newly recorded winners courtesy
of Eminem, who's really cut his production teeth of late, and
hip-hop's greatest, highest-selling producer Dr. Dre. "Creatively,
what more could I ask for?" he asks jokingly. "You know
if me and Em is in the same room then it's gonna be a friendly
competition, neither of us wanna let the other one down. And Dre?
C'mon." Promising an LP of the caliber of rap classics like
"Illmatic," "Ready to Die," and "Reasonable
Doubt," 50 Cent's debut promises to set the pace for hip-hop
in coming years. The product of his unrelenting drive, talent
and, frankly, his real-ness, 50's official first album promises
to do for him just what it says. With his infectious flow and
viciously funny I-don't-give-a-fuck personality, there is no doubt
that 50 Cent will Get
Rich or Die Tryin'.