It’s funny how much circumstances can change from one album to another. On the eve of 50 Cent’s debut in 2003, everyone was falling all over him. Now those very same fans hate him and everything he does. The reasons vary, hip-hop fans love to player hate and catch feelings about whoever makes it big, others claim 50 Cent fell off after Get Rich or Die Tryin. While I never became a 50 Cne thater (nor was I ever a 50 lover), I can’t argue that he didn’t become a lazy shell of his former self (and he isn’t the greatest lyricist to begin with). But after the worst verses of his career on the G-Unit album, 50 has been picking up steam lately with stellar guest spots with Eminem, Snoop Dogg, and The Game.

With his shiny hit single “Candy Shop” and 8x platinum debut, I was certainly expecting a very commercial effort this time around. Surprisingly, “The Massacre” is actually a grittier album than “Get Rich or Die Tryin.’” Sure you’ve got the obligatory insincere and nauseating tracks for the ladies (“Candy Shop,” “Amazing,” and “Build You Up”), but you’ve also got raw street shit by the handful. The best come from Dr. Dre and the incredible “Gunz Come Out,” newcomers C Styles and Bang Out just lace the dope opener “In My Hood” and Hi-Tek brings something sinister for “Ryder Music.” Not to be forgotten are other gems like the hi-powered “My Toy Soldier” and the stick-up kid anthem “Ski Mask Way.” But the allure of 50 is best displayed on “I’m Supposed To Die Tonight.” 50 Cent takes the dark, bare bones track and brings it to life with his style and charisma, qualities which are most often displayed in his hooks. He may not be anywhere close to being the best emcee around, but I don’t know if anyone consistently writes better hooks.

Then of course you’ve got the club hits, the flute-driven “Disco Inferno” proved to be a nice sequel to “In Da Club,” but Dre’s “Outta Control” may be an even better sequel. Plus you’ve got your “P.I.M.P” sequel in “Get In My Car” and 50 even gets conceptual with “A Baltimore Love Thing” which has him speaking from the perspective of heroin. The problem with this album comes in a few forms, for one it is just too long. 21 songs is just unnecessary and quite a few could have easily been cut. While the production is top notch and 50 Cent knows how to make a great song, it can sound like too much of a “product” when you realize he is just applying the same formulas as they always do at Interscope. Of course, 50 doesn’t have a whole lot to talk about and he isn’t dazzling anyone with slick metaphors. It is all style over substance here. Personally, I can accept that because I am expecting it when I put on a 50 Cent album. If I want Chuck D, I’ll listen to Chuck D. Another black mark on the album is “Piggybank,” which is 50 Cent at his worst. It is this attitude that makes so many people hate him, he is just being petty and childish, and the dis is soft to boot.

Unfortunately, this album won’t be judged by most on its merits. It will be judged by who made it. Either people despise 50, usually because they don’t think he deserves his popularity or because they just think he’s an obnoxious asshole. Or people ride his dick and claim he is the greatest thing since sliced bread. So this album is either a piece of shit or another classic. So another dope album from 50 Cent will never be held in the regard it should be, instead it’s marred in some form controversy. But then again, maybe 50 Cent wouldn’t have it any other way.

by J-23, Hip Hop DX