An astonishing fact: it has been only five years since Britney
Spears released her debut album, ...Baby
One More Time. Sixty months. Less than 2,000 days. That's
it. Fifty-five million albums later (that's about 30,000 records
a day, if you want to get technical about it), it's hard to imagine
what the landscape of pop culture would look like without her.
What would have happened if this one Southern belle had decided
to be a doctor or lawyer or schoolteacher instead of becoming
the biggest pop star of her generation?
When a then-sixteen year-old Britney Spears debuted on MTV dressed
in a naughtied-up schoolgirl uniform, no one could have guessed
that she would make such an immediate and lasting impact. You
want proof that this dame ain't no flash in the pan? There is
perhaps no greater testament to Spears' cultural significance
no better symbolic flipping-of-the-bird to naysayers -
than the sheer existence of this album. From her coy, bubblegum
beginnings with "...Baby One More Time" to the sophisticated
techno groove of her recent #1 single "Toxic," this
collection of songs demonstrates exactly how Britney has grown
up and grown into her larger-than-life persona with the eyes of
the world studying and analyzing her every move.
All in just five years. Ponder this: how would you have occupied
your time without her? Just think how much more work you could
have gotten done if you weren't spending so many hours obsessing
about the question that seems to arise every single time Spears
steps foot in public: "What has she gone and done now?"
As a journalist who has interviewed and written about Britney
Spears on numerous occasions, I've lost track of how many times
some tabloid TV program has asked me to come on and talk about
whether our dear pop princess has "taken it too far this
time." No matter what it was whether it was a scandalously
revealing outfit she had worn in a video or who she was dating
(or not dating) or some finger she stuck up at the paparazzi who
constantly hound her; the question was the same: "Has Britney
gone too far?" The question itself totally misses the point.
The job of any major pop star - any of the ones whose legacies
loom large, from the
Beatles to
Madonna,
Elvis to
Michael Jackson is not only to be entertaining,
but also to be provocative. The more interesting question to be
asking is, "What is it about Britney that holds such fascination?
How did this young woman from Kentwood, Louisiana become the object
of such desire, speculation, and adoration?"
It all started in 1998, when Spears' video for "...Baby
One More Time" caused an immediate sensation and heralded
the beginning of a nascent teen-pop movement. On the cover of
the "...Baby One More Time" album released in
early 1999 Spears knelt in front of a pink backdrop, with
all the sweetness and innocence of an adolescent who had no idea
what lie ahead. But this was a distinctly different image from
the confident young woman in the video who came up with the idea
on her own to knot her school uniform's shirt above her navel.
Never has a bellybutton caused such uproar. Nowadays, whenever
a teenage girl shows her midriff, red-faced, conservative pundits
would have you believe Spears is to blame. As Britney herself
might say, it's not that deep. Yet, along with the uproar came
an even more overwhelming show of support: "...Baby One More
Time" went to #1, the album of the same name sold over a
million copies within its first six weeks out, and the follow-up
singles, "Sometimes" and "(You Drive Me) Crazy,"
kept Spears' debut album on the charts for 103 weeks.
Before her first album had even cooled, Britney hit us with the
follow-up, 2000's Oops!...I
Did It Again. With a nod and a wink to her previous disc's
ubiquitous first single, the Max Martin-produced title track opened
with a familiar vamp that echoed "...Baby One More Time."
The message was clear as soon as she curled her lip and sang,
"I think I did it again." Indeed she had done it again.
But this wasn't a simple repetition of what she had done before.
Rather than the pleading tone of "...Baby One More Time,"
this #1 hit was devilish and flirtatious and empowering. "Oops!...You
think I'm in love / That I'm sent from above / I'm not that innocent,"
she sang. If her debut album hinted that there was more to Britney
Spears than met the eye, "Oops!" made that point crystal
clear. Midway through the "Oops!" video, the poor sap
who fell for Britney shows her a giant sapphire pendant like the
one tossed overboard in Titanic. "I thought the old lady
dropped it into the ocean in the end?" Britney asks her love
slave teasingly. "Well baby, I went down and got it for you,"
he says. In her red latex bodysuit, Britney was no damsel in need
of rescuing - she was beginning to take control and assert her
womanhood unapologetically.
Similarly, "Lucky" was a song ostensibly about Spears'
alter ego: a young superstar who is miserable in spite of her
massive success. And yet the pressure to follow up the blockbuster
success of her debut album was immense. "The world is spinning
and she keeps on winning," Spears sang in "Lucky."
"But tell me what happens when it stops?" It never felt
like she was singing about herself, but rather that she was singing
about who she might be if she let all the negative energy directed
at her actually sink in. And, in "Stronger," she proclaimed
that sentiment even more brazenly. Referring back to a lyric in
"...Baby One More Time," she announced, "My loneliness
ain't killing me no more. I'm stronger than yesterday."
Spears had been letting other writers give her feelings voice
up until her third album, Britney.
She had co-written one song from "Oops!...I Did It Again"
the confessional ballad "Dear Diary" but
her tastes in music were getting edgier and her sense of her own
voice was strengthening. She had learned to play a little bit
of guitar, and she had been jotting down lyrics in her spare time.
Sometimes in the bath, she said, an idea would bubble up among
the soapsuds. Nonetheless, the two songs on the record that best
described where Spears' head was at were "Overprotected"
and "I'm Not A Girl, Not Yet A Woman." She was nearly
twenty, and in the midst of a difficult transition into adulthood.
"I need to make mistakes just to learn who I am," she
sang defiantly. "And I don't wanna be so damn protected."
The same fall the album was released, Britney Spears also made
her big-screen debut in "Crossroads," the story about
three childhood girlfriends who go on a cross-country road trip
and learn some dark truths about themselves along the way. Its
plot was not entirely removed from what was going on in Spears'
head at the time: Here she was, on the verge of releasing her
third album and about to leave her teen years behind, but feeling
like she had so much more to experience before she could really
figure out who she was.
Part of that process involved experimenting with her sound, moving
away from the straight-up bubblegum pop and into darker, dancier
grooves. "I'm A Slave 4 U" was the most un-Britney-sounding
song she'd done yet, but its vaguely Middle Eastern flavor and
pulsating rhythm have exerted tremendous influence on her subsequent
singles . Produced by the Neptunes' Chad Hugo and Pharrell Williams,
"I'm A Slave 4 U" was twitchy and languid at the same
time, like an off-kilter bellydance. In the video, Spears and
her dancers are covered in sweat, writhing around in a sauna -
which is really not the best place for a dance routine, so don't
try that one at home, kiddies. The song, Britney explained, was
about being a slave to music, to the beat, to dancing. Of course,
it could also be interpreted as an ode to pure sexual attraction.
When the song was released, just a few months after Spears had
appeared on the MTV Video Music Awards with a giant, flesh-colored
snake wrapped around her, many of Spears' detractors deemed it
too risqué. But even the song's opening lyric answered
that charge: "All you people look at me like I'm a little
girl / Well did you ever think it would be okay for me to step
into this world."
In 2002, Spears went back to the studio to make In
The Zone with producers including
Moby, Bloodshy & Avant, Guy Sigsworth, RedZone,
and The Matrix. The songs that came out of those sessions
tunes like "Toxic," "Me Against The Music,"
and "Outrageous" were her most musically daring and
deliciously sexy. Full of trance beats, hip-hop flavor, and futuristic
samples, "In The Zone" was like a Britney Spears record
from outer space. In the action-adventure clip for the chart-topping
"Toxic," Spears comes on like a vixen from a James Bond
movie, rendered in Japanese anime style. The follow-up single,
"Everytime," couldn't have expressed a more divergent
point-of-view from the tongue-in-cheek sassiness of the
R. Kelly-penned "Outrageous" (which
lists among Spears' outrageous qualities, "my sex drive"
and "my shopping spree"). With unexpected fragility
in "Everytime," Spears sang about being haunted by the
memory of a lost lover.
Fans and foes alike have been intent on figuring out whether
Spears is an angel or a devil-in-disguise. The answer is obvious,
but not simple. She is both. Britney Spears is not what she seems,
but it seems that's all part of her plan. When Britney pants "get
it, get it," the world pants with her. Oops my ass. She knows
exactly what she's doing, each and every time she does it (again).
She's not that innocent, indeed. Or, perhaps the explanation is
best found in the words she snarls during her brand new version
of
Bobby Brown's 1988 hit "My Prerogative":
"Everybody's talking all this stuff about me / Why don't
they just let me live? / I don't need permission, make my own
decisions / That's my prerogative."