When J-Kwon leaps on stage to accept his first major music award,
he'll have lots of people to thank. But his speech won't be a
litany of memories about friends and family who believed in him
and fueled him with the positive encouragement he needed to succeed.
Instead, he'll thank the passersby - known and unknown - who left
him, at the age of 13, to fight for his dream on the lonely streets
of south side St. Louis. It was their inability to see his vision
that made his dream bigger and stronger and it was their disbelief
that forced him to show and prove.
"When I was 12, 13, I was a real good student," J-Kwon
recalls, "but I was like 'Mama, I wanna di this (rap) thing.'
I used to watch TV and see them on there. I was like, 'THat's
all they doing? I can do that.' I was like 'All I need is some
girls and a little jewelry, Mama and keep myself clean, Mama.
And I can do it, Mama.' Mama was like 'Yeah, right. If that's
what you gonna do, get out my house. You wanna do that, go show
me'."
And he set out to do just that. "As soon as I left my mama,
I didn't have nowhere to go, so I ran to the south side because
I knew this dud that stayed on the south and that's where I was
most comfortable. I'd ask people, 'Hey, can I sleep in the back
of your car?' I did for about a year and a half. I turned to wanting
to sell drugs, got my jaw broke..." What followed was a seemingly
endless cycle of hustling, struggling, and fighting on the streets
to keep his head above water by any means necessary. J-Kwon sank
so deep intodarkness that he wondered if he'd ever see daylight
again, but there was light - a light that burned deep inside of
him, guiding him towards his dream. With the street smart and
common sense, he was able to survive.
It was during those long dark hours curled in the backseat of
a car that J-Kwon - by nothing of the glow of a cigarette lighter
- composed the rhymes that would ultimately earn him a recording
contract.
J-Kwon eventually hooked up with St. Louis music impresario Sean
Caldwell, a man he came to refer to as his 'daddy'. Caldwell took
an interest in him musically and took him off the streets. "It
wasn't the best place to stay, but compared to the place I came
from, I couldn't complain," J-Kwon says. Now I could sleep
on this hardwood floor in Sean's mama's house. At least I ain't
cold. I slept in a sleeping bag on the floor." About two
years passe and one day, after J-Kwon's persistent nudging, Caldwell
took one of the rapper's songs, a track called "Personality,"
to hot producers The Track Boyz, who had already begun to make
a name for themselves with
Nelly and Nappy Roots. They were blown away by J-Kwon's talent and offered
him $1000 to sign with them.
"That was a lotta money," says J-Kwon, "because
I didn't have nothing. I was 16 getting ready to turn 17. I ain't
got no bills." From there, things moved quickly: from Track
Boyz to MeMphiTz, A&R executive at Arista, to a showcase in
front of Arista Records President and CEO, Antonio "L.A."
Reid, So So Def CEO and Arista Records Senior Vice President,
Jermaine Dupri and their team of A&R executives.
"When MeMpH heard me, he said, 'L.A. and Jermaine gon' love
you. They gonna want to sign you.' I was like, 'Yeah, right.'
I been lied to so much. I gotta stay focused, because the minute
you feel like you've accomplished something, you accomplish nothing,
because your drive starts going down." J-Kwon remained unfazed.
Even after he received a plane ticket to go to New York, he still
kept his guard up.
"That door went open to L.A. Reid's office and they had
every A&R in there," he recalls. "I did mine right
before them...I threw some shots at Jermaine and L.A. There's
a part that comes in one of my songs that says, 'If you don't
like it bite me, dirty, bite me!' I turned around when that came
on and said, 'If you don't like it, L.A., bite me!' I pulled down
my pants, turned around, showed 'em my ass. At that point they
clapped--they all just clapped." L.A. pulled out his drumsticks
while I was performing, beating on his desk and he said, 'I'm
gonna sign you.' I'll never forget it. I said, 'Don't lie, Reid.
Reid didn't lie. He signed J-Kwon and gave him the opportunity
to pur the last four years of his struggle into song for the world
to hea. The result is Hood
Hop, his debut release which features production by early
believers The Track Boyz, as well as Poppi amd Jermaine Dupri.
The album's lead single is the bass-heavy "Tipsy,"
a track that J-Kwon calls a "crazy party joint with an old-school
feel." Produced by the Track Boyz, the song, which opens
with a spoken admonition about teen drinking, boasts a chant-like
hook and a beat that is totally irresistible. "The beat was
right in front of my face," says J-Kwon. "I could feel
it. I didn't wanna mess the song up by taking it somewhere the
beat wasn't taking it." He said the lyrics just flowed organically.
And so does the rest of the album. It's clear from track to track
that J-Kwon is not trying to be the next anybody. He's simply
doing what he feels and doing it well. But listeners better keep
up, because J-Kwon can shift gears so fast you'll get whiplash.
In stark contrast to the rugged "Tipsy," "They
Ask Me," which opens with a supple strumming of a guitar,
is more melodic. "That's my story," he says. "For
anybody who wants to know the story, go to that song and you get
the story." He raps, "Times got hard, I had to get harder
/ Let me take that back, I had to get smarter."
On the passionate and urgent "U Ain't Gotta Like Me,"
J-Kwon tries to relate to people who are still trapped where he
used to be. "I realize everybody ain't got no deal. Sometimes
you gotta relate to people and how they feel. That's what I do
on this song. I'm saying, 'I'm sick and tired too. You been living
crazy all your life? Me too.'" But J-Kwon is careful not
to be too preachy. "It gets deep, because I gotta explain
everything without overexplaining it. I still wanna give them
hip-hop, but I want to have them guessing what I'm gonna do next."
J-Kwon delves into relationships on the cleverly deceptive "You
& Me," which explores a partnership that starts out rooted
in love but diminishes into one tainted by materialism. He says
in the song, "The money got happy, but we got sad."
With its many twists and turns, "Hood Hop" is a true
depiction of the thoughts, fears, joys, and experiences of a 17-year-old
boy who has seen way too much of life for such a young age. But
it is also a reflection of what happens every day in the real
world - the way real people think and feel and act. It bridges
gaps, opens minds, and moves feet. It covers a lot of terrain,
musically and emotionally.
"I wanna introduce hood to pop, and I wanna introduce pop
to hood," J-Kwon says of his music. "I don't want no
set crowd. I'm going for a lotta crowds and everybody gon' feel
me, because there's cats who ain't got this. There's cats who
ain't Jermaine Dupri and ain't living like that."
J-Kwon says he's not looking for people to worship him. Rather,
he wants people who understand him. "I don't want a fanbase.
I want love. I want you to feel like I'm one of you. I want us
to be equal. That's why I make something for everybody. I want
people to understand me. I want love and I want respect, and I'm
gonna give out respect."
And that's all it's ever really been about for J-Kwon. When he
left his mama's house four years ago, it was about finding the
respect and understanding that he couldn't find at home. It was
about latching on to the toughest of all dreams and wrestling
it into submission. "It ain't really about money for me,"
he muses. "It's about being able to accomplish something.
I just gotta accomplish something."