A singer. A songwriter. A prodigy. With just a few notes, she's
made some of the most influential men and women in America stop
in their tracks to find her, and meet her. She possesses a rare
talent that has enchanted talk show hosts, celebrities, and audiences
throughout the United States. And she's determined to take the
music world by storm.
Her name is JoJo.
In the outskirts of Boston, Massachusetts, JoJo grew up in a
home filled with song. Her mother, a church soloist and trained
musical theater performer, would practice hymns and arias alike
while a young JoJo watched, listened, and learned. She imitated
her mother's incredible range as well as the sounds that breezed
through the family's home stereo: Ella Fitzgerald, Aretha Franklin,
Whitney Houston, and Etta James. "When I was two years old, I would sing
nursery rhymes. I would do riffs on them and make them jazzy,"
JoJo remembers. It was at this early age that she taught herself
to interpret the pop and blues tunes she heard with her own distinctive
and unique style.
Eager to perform in venues other than her living room, JoJo searched
for her first big break. She found it in a small newspaper clipping
that advertised an audition for CBS-TV's Kids Say the Darndest
Things On The Road In Boston. Her soul and passion left the producers
speechless and she was immediately given a spot to perform. Once
JoJo hit the stage, Bill Cosby, the show's host, asked her to
sing a little something for the people-packed Faneuil Hall. JoJo
belted out a show-stopping rendition of Aretha Franklin's "Respect"
which earned her an overwhelming response from the audience. (As
well as from Bill Cosby, himself.) A phone call from The Oprah
Winfrey show followed soon after, inviting the young girl to appear
on the show. "When it came to performing, I just had no fear,"
says JoJo.
All at once things began to happen. Calls from talk show producers
and music festival organizers began to pour in. JoJo did them
all, singing at places as diverse as a Boston Celtics basketball
game and the Republican National Convention. But it was at McDonald's
2001 Gospelfest (at Town Hall in New York City) where JoJo brought
down the house with one single song. On a bill with music greats
such as Melba Moore, JoJo let loose her pipes on "I Believe
in You and Me," Whitney Houston's smash hit from The Preacher's
Wife. "The place went crazy!" JoJo exclaims. "They
gave me a standing ovation, and when I walked off stage, Cissy
Houston, Whitney's mother, said to me 'You did a great job out
there.'" Such a glowing endorsement was simply priceless
to the young singer.
While appearing on the TV show, America's Most Talented Kids,
JoJo was noticed by a man in the audience who introduced her to
Vincent Herbert, famed producer and owner of Da Family Entertainment.
JoJo was signed to Da Family and offered two major recording contracts
before finding her perfect match with Barry Hankerson and his
label Blackground Records, home to
Toni Braxton, Timbaland & Magoo, and the late
Aaliyah.
After being signed to Blackground, JoJo spent the next four months
recording tracks for her self-titled debut in New York, Miami,
and Los Angeles, working closely with famed producers such as
Soulshock & Karlin (Whitney Houston, Craig David), Vincent
Herbert (Destiny's
Child, Toni Braxton), Mike City (Brandy), Brian Morgan (SWV), The Underdogs (Tyrese, Ruben Studdard), and writer Static (Aaliyah,
Ginuwine). "It was a great experience working with them in the studio.
Everyone had such an incredible vibe, and that comes through in
the songs," JoJo enthuses.
The album showcases JoJo's talent, not only as a singer, but
as a songwriter as well. She penned three tracks for JoJo, including:
"Keep On Keepin' On", "Yes or No", and "Sunshine".
Her favorite cut, "Keep On Keepin' On" is especially
close to her heart. "It was really hard when I was younger.
We were the lowest income people in our town," she explains.
"My mom and I lived in a rundown one-bedroom apartment and
we lived off very little money. I wrote "Keep On Keepin'
On" because I knew I wasn't the only one going through hard
times," she says.
The final product is an album infused with assured, confident
vocals and lyrics that speak way beyond JoJo's tender years. The
ballads are deep and soul-filled, and the up-tempo tracks are
bumping and make you want to dance. Her music strikes the perfect
balance between attitude and innocence - which is exactly what
JoJo is all about.