Then again, Plan B can put Plan A to shame. Singer/guitarist
Adam Levine, guitarist Jesse Carmichael, bass player Mickey Madden
and drummer Ryan Dusick would second that emotion, seeing as how
their first shot at the big time got them some rave notices, but
not much else. Now, their second shot, in the form of funky pop
rock outfit Maroon 5, thanks to a song, "Harder To Breathe,"
has the LA-based Maroon 5 looking like the Cinderella story for
2003.
Released as a single in the fall of 2002, by summer 2003 "Harder
To Breathe" is still on multiple radio charts. Over 200 live
shows, including opening stints for John Mayer, Sheryl Crow, Jason
Mraz, and Counting Crows, among others, helped to underscore a
list of reasons why Maroon 5's debut CD, Songs
About Jane, had already SoundScanned more than 115,000 units
and gotten the guys on The Late Show with David Letterman, Jimmy
Kimmel Live, Last Call with Carson Daly and The Late Late Show
with Craig Kilborn on the strength of that one single. And what
a single it's been. "Harder To Breathe" did quite well
at Modern Rock, Triple A, and Hot AC radio before it became the
#3 Most-Added showing in its first week at Top 40 radio in early
summer. At the same time, the video was getting over 20 spins
a week on VH1's "Inside Track".
But perhaps we're getting ahead of ourselves. What about Plan
A?
Known as Kara's Flowers, Levine, Carmichael and Madden were the
toast of their West LA high school (Dusick, who'd known Levine
since they were nine and seven, respectively, had already graduated).
Here they were, 17 years old and making a CD with legendary producer
Rob Cavallo. Life was grand.
This is where the good news ends. Following a disappointing run
with their debut, The Fourth World, Kara's Flowers were granted
their release from the label. Plan A had gone awry, leaving the
quartet to consider their future. "We were like, 'Okay, what
do we do now?' recalls Levine. "So we ran away to college
to figure it out." Leaving Dusick and Madden behind to study
at UCLA, Levine and Carmichael ran smack dab into Plan B in the
dorms at the State University of New York.
"The halls would be blasting Gospel music and people would
be listening to stuff that we'd never actually listened to, like
Biggie Smalls,
Missy Elliott, and
Jay-Z. The
Aaliyah record had come out around then, and we were just blown away.
When I think of songwriting, I think of
The Beatles,
Dylan, Simon & Garfunkel - the stuff that I grew up on - but then
I was like, 'I want to do this.'
Stevie Wonder came into my life at that point," Levine mentions, "and
I just found a knack for doing it.
"I started singing differently," he told VH1, "and
Jesse started playing keyboards; that's what changed it."
When the duo hooked back up with Madden and Dusick in LA they
were summarily reinvigorated by adding an R&B, groove-based
tint to their explosive rock & roll. With the new musical
frame-of-mind came a new name - Maroon 5 - and a fifth member:
guitarist James Valentine. "James came along right as we
were deciding on the name," says Levine. "We clearly
weren't Kara's Flowers anymore, with the addition of James and
an entirely new approach to music. Also, if you name a band when
you're 15, by the time you're 23 you're probably not gonna like
it very much."
Fortified with a new attitude, a new sound and a new name, Maroon
5 quickly attracted attention from labels. Octone Records, J Records,
signed the group, and in 2001 Maroon 5 entered the studio with
producer Matt Wallace (The Replacements, Faith No More, John Hiatt).
"I was all about making a hardcore, straight-up, funk R&B
record," Levine remembers. "I have to give the people
at Octone credit because they were really trying to push us to
do this. Matt Wallace also thought we had so much chemistry as
a rock & roll band that it would be a shame to lose that element.
We went back and recorded live drums over loops, and wound up
making more of a rock record, which I think makes it stand out
way better."
The resulting album, Songs
About Jane, was released in June 2002. Funky rhythms and classic
soul melodies cohabitate with searing guitars and a powerful rock
bottom end. On top of it all, Levine's expressive voice belts
out tale after tale of an ex-girlfriend. You can probably guess
her name.
"Harder To Breathe," a powerhouse guitar workout, is
ironically not a song about Jane. "There was a lot of pressure
to write," Levine offers. "I just want to make music
when I feel like making music, and when I feel forced it's kind
of frustrating. Granted, I don't have much to complain about,
but I thought that I was done with the album. It turned out to
be for the best because it pissed me off so much I wrote 'This
Love' and 'Harder To Breathe,' which are the first two songs on
the record."
Plan B? Who says you don't get a second chance to make a first
impression?